August 15, 2020

As see on

Our founder Lisa Jolly was recently featured on Entrepreneur ! 

See the full article here and excerpt below:

“Be adaptable and accepting. Building a team means that you’re taking on their team, meaning family and significant others. During these times it’s crucial to acknowledge support systems outside of your work bubble and care for your ‘extended family’. Use this as a bigger opportunity to have some fun and connect with your team in a way you may not have before,” recommends Lisa Jolly, founder of Honeybunch Naturals, a natural skincare and wellness product line. 

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July 10, 2020

Lisa Jolly of Honeybunch Pure Naturals: 5 Steps You Can Take To Become More Resilient

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Flex your muscles! You need to find your weaknesses so you can strengthen those areas. Listening to rap music helps too!

Take a good look at your ‘Facebook’ friends. Ask yourself, “did this person check on me when I needed them?” If they haven’t been there for you, cut them out of your life. Resilient people don’t bother investing their time in people who don’t give the same care in return.

Write lists and reflect often. Acknowledge the bad, get rid of it and move on. Channel the good and choose to focus on the positives that are in front of you.

Speak your mind! You are bound to get some haters along the way but it’s great training for when you are successful.

Talk to strangers. Learn to listen, know who you are talking to and see how they can help make you stronger.

Inthis interview series, we are exploring the subject of resilience among successful business leaders. Resilience is one characteristic that many successful leaders share in common, and in many cases it is the most important trait necessary to survive and thrive in today’s complex market.

I had the pleasure of interviewing Lisa Jolly. Hailing from Wanganui, New Zealand, Lisa has been a serial entrepreneur for over 20+ years, launching her most recent international company Honeybunch Pure Naturals in 2014. Her stroke of creative genius came right from her kitchen, when she decided to submit her handmade soap and scented bath products to Shopify’s Build a Business competition. Her high energy, hard work, and persistence caught the attention of many in the industry, accelerating Honeybunch’s jump into the world of e-commerce.

The natural product line, infused with New Zealand Manuka honey, was created because of Lisa’s desire for safe products that her whole family could use and enjoy. All Honeybunch products are created in an eco-certified facility and carefully handcrafted in New Zealand. Manuka honey lovers can immerse themselves in a variety of bath and body products including flavourful lip balms, soaps, lotions, and more.

Lisa is passionate about the natural wellbeing of humans and wildlife, she is continuously finding ways to contribute her products and her voice to causes that are dear to her heart. Lisa is excited about Honeybunch’s launch into the U.S market and is focused on sharing both her brand and her entrepreneurial story with thousands of others.

Thank you so much for joining us! Our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’?

Inever would have dreamed that I would become a serial entrepreneur, however here I am…straight from the college of hard knocks.

As an only child, I swore I would never have children, and then found myself as a young mother at the tender age of 24 with three children under the age of three all while managing my first business (a flower shop that flourished into a massive floral distribution chain). I vividly remember pushing my baby in a supermarket trolly while I was surrounded by the flowers I was selling at the store, one kid on my back and one sitting in the cart! I did that same run 7 days a week for about 5 years just to make ends meet. The training allowed me to better handle challenges that were thrown at me and taught me how to multitask. It was truly the start of my resilience training!

In some respect, it’s almost like I jumped on a bullet train with no ability to jump off. My children became my fuel for work, providing for them with things like private education and arming them with the tools for success was very important to me as I wasn’t as fortunate to have all those things as a child. I was thrilled when a chance encounter happened one day and someone walked into my blooming business (ironically named Blizzblooms) and made an offer to buy the business. I jumped at the opportunity, planning to be a full time mother and have some time off. But next thing I knew, I was opening a cafe (which then sold), followed by a restaurant (which also sold), another flower shop (which also sold), a manufacturing business … you get the idea. Now, years later I find myself with my lovely Honeybunch brand, which is perfect timing as my kids are now young adults and have left the nest. With all these years under my belt, I’m more determined than ever to make this brand international.

Reading back on this it all looks so easy, but the tears between the lines and dots were what I would only describe as a wooden roller coaster that didn’t go around corners well, and took ages to get to the top of each high point, only to come crashing down many times!

Can you share with us the most interesting story from your career? Can you tell us what lessons or ‘take aways’ you learned from that?

Well, that’s such a loaded question for me as there’s so many to choose from. I had a chat with a guy who passed by my store each day walking to work in central Hong Kong and saw me self decorate as I lacked the funds. Little did I know that he was one of the richest men in China who thought I was an artist so ended up investing in me. I also managed to get my Honeybunch products into the amazing ABC stores in Hawaii by handing a product to a store manager while stuck in a store as a street parade went past trapping a ton of us inside. I also connected with my now USA distributor Thomas (a stranger at the time) by asking him a question in a store in Hawaii because I noticed him loading some retail shelves.

I would say that from my many experiences throughout my career, that have led to wildly unfathomable opportunities I have learned to talk to people! All of these encounters I think of happened because I took the time to not just talk, but to listen to new people I met along my journey. I enjoy listening to other people’s experiences, doing that can change your own life for the better. Always be kind and remember that resilience comes from listening to everything and everyone you can and learning from other’s experiences by taking the good and using it to help you grow.

What do you think makes your company stand out? Can you share a story?

Honeybunch was actually formed because of my ambition to win a competition held by Shopify. At the time, I was a little bored with the day to day of my manufacturing business and was looking for a new challenge (I also really wanted to go to Necker Island and hang out with Richard Branson!). I saw the business competition as a great opportunity to train myself on how to build a website, grow a social media presence, and focus on things related to digital marketing — all things that were way out of my usual skillset. It was quite hard for me to wrap my head around at first, since I wasn’t raised with technology! But I am very determined and knew if I took on the challenge, I would learn along the way.

I knew I had to bring something special and different to the table. For starters, I was living in New Zealand at the time and wanted to bring in a product unique to my country, and Manuka honey was just that. I had beautiful liquid gold right in my backyard that could be shared with others! I had also witnessed the demand for Manuka honey while visiting Asia working on business for my other manufacturing company, so I knew that this was a space that had opportunity. Because my personality is very fun and energetic, I wanted to infuse that into the brand to make it stand out. I thought developing products that creatively showcased the beauty of honey and flowers, would make for the perfect combination of a quirky vibe matched with amazing natural properties and benefits. Although I didn’t win Shopify’s competition, they did feature me in an article, which focused on the fact that my brand was top on their radar because it was so hard to ignore me! I take that as a win, the uplifting spirit of my brand, our ‘bee’liefs and values, caught their attention which was a clear sign that I was onto something special.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful to who helped get you to where you are? Can you share a story?

Absolutely, I agree. I have quite literally been a one woman brand for the majority of my business life. However, during Shopify’s business competition, I stumbled upon a group of really awesome guys that were doing great things in the entrepreneurial space. I used the learnings from my past experiences and kept reaching out to them on social media. Sure enough they would tweet support for me every now and then, giving me this sense of motivation and encouragement! Eventually, I mustered up the courage to message them and to my absolute delight, they invited me to a life changing lunch where we bonded over entrepreneurship and made plans to meet again. I had it set in my mind that I would do business with them one day. Ironically this happened on the same day that I ended up at Snoop Dogg’s house (clearly something was in the air!), so it truly was a pivotal day in my life.

One of the guys I met was Sam Rusani, I have him saved in my phone as “Sam business tall guru guy”, he has become a great friend and mentor to me. He has been an investor, a mentor, a genuine friend to me and my distant tall rock. We share a love of entrepreneurship, music, wildlife, and taking risks however his perhaps are more calculated than mine so he is able to quietly teach me strategy. He tells me I have the ‘just do it’ quality and that strategy can be learned along the way, whereas some people strategize for years and never actually do it. I am so grateful to have Sam in my life.

Now let’s shift to the main focus of this interview. We would like to explore and flesh out the trait of resilience. How would you define resilience?

Resilience to me is unrolling from a fetal position because you have lost everything, and learning to crawl, walk and stand again. Resilience is being able to tell your story proudly, while owning your shit (learned that from gangster rappers). Resilience is not only about accepting your failures, but proudly sharing them so you can possibly stop some future heartache for others who may be in a difficult situation. Resilience is not allowing others to influence your dreams. Resilience is taking the worst situation and making an effort to see the light. Resilience is the ability to speak your mind and beliefs without worrying what people will think of you.

What do you believe are the characteristics or traits of resilient people?

Self belief is probably the biggest trait, perhaps a bit of directness without feeling the need to filter yourself and your thoughts. I would definitely say adaptability, and high energy, along with the ability to make quick firm decisions.

When you think of resilience, which person comes to mind? Can you explain why you chose that person?

Martha Stewart, I mean, what an amazing resilient woman! She makes her fortune doing everyday things and sharing them with the world, she even went to jail and came out better than ever. If you can come back after being at the top of your game and deal with what she has survived publicly then she deserves a badge of resilience. I’m privately hoping she reads this so she can whip me up a Honeybunch Manuka honey recipe book. How about we call it “the resilient bunch recipes — Honeybunch recipes to boost immunity and resilience.”

Has there ever been a time that someone told you something was impossible, but you did it anyway? Can you share the story with us?

Yes. Multiple times! I guess being told by the New Zealand Trade and Enterprise (NZTE) that I was not a suitable candidate for grants and financial support to open a shop in Hong Kong was initially a hard hit. Sure enough those same folks showed up to my Hong Kong shop grand opening (uninvited, I might add) and were wishing me congratulations, even asking how I pulled it off! My answer? “Well you didn’t support me so I jumped on a plane, signed a shop lease in Hong Kong and here we are. Another glass of champagne?”

Did you have a time in your life where you had one of your greatest setbacks, but you bounced back from it stronger than ever? Can you share that story with us?

China 2015. A few months before I was to open our Hong Kong store. Long story short, I woke up at 1:00am in my hotel room to discover my eye was nearly popping out of my head! The whole night is still a blur, but I ended up in a Shanghai hospital for weeks, and after 4 operations I lost my eye sight in my left eye and a big part of my filter. It was such a life altering experience, so I took to writing and started a book called “Shangeye view”. I embraced the recovery time and used it as a window to reflect on my life. I came to the reasoning that for years, travelling was my way to see everything amazing this world has to offer and yet somehow my life had become a travelling whirlwind. I wasn’t truly taking the time to really stop and look at all the beautiful things around me. I made a vow to myself from that point on to really see everything around me and ironically I now see more with one eye than I do two! The best part of that setback was recognizing how lucky I actually was and knowing that I already had such a great life. It was what was needed to make me stronger, more grateful, and resilient.

Resilience is like a muscle that can be strengthened. In your opinion, what are 5 steps that someone can take to become more resilient? Please share a story or an example for each.

My top 5 steps for being more resilient are:

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)

I try to give back wherever I can to charities I am passionate about. When money has been tight, my support has been vocal and physical, I’ve found opportunities to give back to animals who are suffering. My love for animals inspired me to create a Honeybunch gift box that has the saying “the Bees knees and koalas in trees” on the packaging. For every order, we donate $1 to help rebuild and support Australian wildlife, which is needed now due to the devastation from the terrible bush fires.

I will always care about supporting wildlife and environment related causes, but with the recent COVID-19 pandemic I recently decided we should channel our efforts into helping front line workers at hospitals. So we are sending our Manuka honey balms as a donation, and I’m proud to say that we have currently sent over 1000 lip balms directly to nurses and doctors, who can also distribute them amongst their teams. If you want to truly understand the word resilience, I would suggest interviewing one of these amazing frontline hospital workers, they are awe inspiring. Donating lip balms to protect their smiles is only a small thing but it’s something we could do directly and right away.

We are blessed that some very prominent leaders read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them :-)

Hey …. Richard Branson! I tried to go to Necker Island but didn’t make it … yet! I want to check out the wildlife with a cocktail in my hand, while feeding little animals, while pitching for an investment in Honeybunch. If Gary Vee wants to come, that would definitely work too!

How can our readers follow you on social media?

Honeybunch_Naturals on Instagram

Honeybunch Naturals on Facebook

Lisa Jolly — personal blog Facebook

This was very inspiring. Thank you so much for joining us!

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June 19, 2020

Featured on top ten picks for Father’s Day!

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"This Queen Bee buzz bundle is just what Dad needs to take a deep breath, be still and unwind. This bundle is loaded with self love, lavender, and wellness. The fragrance from the oils of the lavender plant is believed to help promote calmness and wellness. It’s also said to help reduce stress, anxiety, and possibly even mild pain. We personally love it to help promote a beautiful sleep naturally.

The bundle includes: lavender sleepy time lotion in a 4 oz glass amber bottle to preserve goodness, trail mix bath Epsom salt infused with Manuka honey, lotus oil and lavender essential oil, garnished with dried lavender roses and calendula. Great for a good soak or room relaxer. Bee garden seed mix, Lavender and Manuka honey vegetable soap and more!"

Get yours here:🐝still-🐝you-🐝lax-bundle?variant=34656868532385

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May 19, 2020

Interview With Lisa Jolly on the Importance of Trusting Yourself in Business

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Interview With Lisa Jolly on the Importance of Trusting Yourself in Business

Entrepreneurship is a wild ride that can include long isolated stretches that are demanding and often-times lonely. Starting a business and managing a family and normal relationships is a delicate balancing act requiring dedication, focus, and the confidence to trust yourself in the process...

Entrepreneurship is a wild ride that can include long isolated stretches that are demanding and often-times lonely. Starting a business and managing a family and normal relationships is a delicate balancing act requiring dedication, focus, and the confidence to trust yourself in the process.

A 2016 study by Harvard found that self-confidence is one of the fundamental traits of successful entrepreneurs. When things look bleak or unclear, this self-confidence is what helps entrepreneurs fight through uncertainty and actively tackle problems as they arise.

For entrepreneur Lisa Jolly, her energy, enthusiasm, and trust in herself have helped her grow HoneyBunch Naturals into a global product. During the process, Jolly had to learn all aspects of running a business, sometimes from scratch with no one around to help. To learn more about her mentality and process, Jolly was nice enough to share some of her story and advice for all of the aspiring entrepreneurs out there.

1. As a family and women-owned business, what is the best piece of advice you can give to other entrepreneurs?

Personally I consider my business as a sport and I try to include my family in the wins and celebrations of the business whenever I can. However, the reality is that often losses, or as us passionate entrepreneurs call bumps in the road, are sometimes too much for one better half to handle.

On that note, I’ve learned to work silently and then do a show and tell when there is actually something concrete to share and understand that family will be your biggest support but often can’t handle the pressure of entrepreneurship. My advice is to find a kid, in my instance a grandson, and share your journeys with them. Personally, I’ve made a decision to teach and show him that anything is possible with a positive mindset and determination, using my business almost as a fantasy storytelling gig.

On the other side, respect and understand that having a 9-5 job and feeling secure for your spouse who cherishes security is just as important as leading your insanely wild entrepreneurial ride.

2. How big of a role did marketing play in your initial launch?

I’m completely self-taught and my ideas are really cool, albeit sometimes hard or too crazy to understand, which could possibly be my downfall.

My marketing consisted of cold calling, product in hand to get my original break into the US market and it’s only now that I’m learning and understanding the importance of marketing socially.  Never underestimate the effort of face to face contact and picking up the phone.

Lucky for me my cold calling got product on the shelves and sales continued the upscale. Now I’m in the exciting position where marketing will be the vehicle to take the brand to the next level. Overall, marketing is very important and I’m excited to learn.

3. What has been the hardest part about launching the business?

The hardest part has been understanding other peoples’ processes and learning to be strategic (still not mastered), but I’m smart enough to engage successful people in my life who can help me with this. I work at a very quick pace and have had to learn to slow down to meet the processes of big businesses that have many employees on their team.

I’m not convinced still as I always question, ‘are we losing opportunity’, because everything takes so long.

4. Do you worry about competition or just focus on your tribe of customers and keeping them happy?

I don’t worry about the competition at the moment as I’m just a wee player, but I study them night and day to check out latest product trends.

However, I focus completely on my tribe with regards to brand culture, we are kiwis, and our ‘flight of the concords’ humor and lifestyle isn’t something easily hidden. So for me, my tribe will appreciate this or not, nothing in between.

I think it’s a big mistake to make out you are something you are not to your customers. We are proudly the naturally cool underdog risk takers taking on the competition, so jump on for a crazy ride and be part of our journey… this is our tribe!

5. What does 2020 have in store for the company?

I think 2020 will provide massive opportunity and with the Covid 19 situation, time to be better, create even cooler stuff for our brand, and learn as a team to look after each other through thick and thin.  Our product is naturally awesome so I’m thinking 2020 will bring more naturally cool customers our way.





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May 19, 2020

The Story of the Brazen Soap Maker Who Beat the Banks With Bath Bombs


Article from Shopify :

by Dayna Winter
Case Studies
Jun 2, 2016
12 minute read

The Story of the Brazen Soap Maker Who Beat the Banks With Bath Bombs

Lisa Jolly refers to her business as both a drug and a sport, sometimes in the same breath. Her story plays out like a soap opera bred with an action-comedy film, and she doesn’t mince words in telling it. Lisa, founder of The Honeybunch Shop, has no time for “PC rubbish” – she swears like a sailor, and pours out her personal and professional failures (#nofilter) on social. It’s this catharsis, I’m certain, that has carried her through a two-year entrepreneurial rollercoaster, smiling through every plunge.

“Just say yes,” Lisa tells me over Skype from her hotel room in New Zealand.

That one little word – yes – was the catalyst for big things.

I caught Lisa at the end of my day and the beginning of hers. 16 hours ahead, in a hotel in Cambridge she says, “I’m new to this video thing. Go for gold!” She’s almost Suess-like – high ponytail, rosy elfin cheeks, bouncing in her seat. Though it’s early morning and she’s soon to be a grandmother, her energy is fizzy and pre-teen.

On the heels of a landmark sales month for Honeybunch via a wild plan to circumvent the banks, she and her daughter are on a New Zealand-wide road trip, bent on individually delivering $90,000 NZD in bath bombs, by hand.

To those who don’t know her, the idea seems half-baked and borderline insane. To the rest, it’s just a typical day trip down the Lisa Jolly rabbit hole.

Harvesting Honeybunch

Lisa has been self-employed for 20 years, mainly in retail. She started her last business, Scent, with a $300 investment before growing it significantly into a franchise model. “I had no idea what I was doing,” she admits.

During its latest growth spurt, a customer from China walked into her shop with a translator, asking her to make twelve soap samples. Lisa, again, said yes. At the time, she was procuring the stores’ soaps from another supplier, and had zero knowledge of soap making.

“I hopped on a plane and flew to the South Island to meet the guy who made our soap. When I arrived and he had a woman there – he'd sold the business to her that week. I said to her, ‘Look, can you please make this soap?’ – I saw myself more as a broker – and she said no. I flew back thinking ‘OK, I'll just have to make the soap myself.’ I got on Google and rang a hippie person who was based in a treehouse (I'm exaggerating, but I'm trying to give you an idea of this person). I asked, ‘Can you teach me how to make soap? I'll pay you a thousand bucks if I can come tomorrow.’”

Over a weekend, she learned to make basic melt-and-pour soaps using a microwave and tested them on her neighbours, plied with wine. She delivered the samples to the Chinese customer, inadvertently entering the manufacturing business.

“It was on my fortieth birthday and I received this hundred thousand dollar order! I bought eight microwaves and I made about eight tons of soap in my kitchen. It nearly killed me physically. Of course, what happened then – because I already owned these four stores and eight franchises – was that I realized that I didn't need to buy the soap from the supplier anymore. I just quite liked making it, so that’s what I did”

The microwaves were toast after her first wholesale order, and she jokes, “the divorce was pending”. She upgraded her operation to four outdoor barbeques and giant pots.

The original supplier, under new ownership, suffered with the loss of Lisa’s business. “You should have said yes,” she told her. She tried to coach the supplier, to help her find new customers, but the business continued to flounder. That’s when Lisa received the call: would she want to purchase the factory?

Lisa agreed to buy it, by paying off the owner’s loan over 15 years, on the condition that the she ship the factory to Auckland and train her staff for six weeks. She crammed a 500 square-meter factory setup into 90 square meters. “The woman was horrified,” she said.

I was like a mad scientist. That's how the soap business started.

“At the time, my team was basically Amy, who was a retail assistant in the shop. I asked her – because Amy's very anal about measuring stuff, whereas I'm crazy – ’Do you want to be a production manager?’ There are two sorts of people who will work with me: one sort will leave within two weeks, because they can't handle the energy and the vision. They can't handle being promoted from a retail assistant to a production manager just like that. The other sort, like Amy, will become part of the family and really enjoy it.”

The manufacturing business thrived solely on the orders of her one customer in China. Feeling spread thin, and suffering a blow at the hands of the recession, she sold her original retail franchises to focus on the more lucrative of her businesses: soap making. The business now employs some of her family members, the most vocal of her naysayers.

“My hubby’s been with the same job for twenty-five years and joined me when he saw the business growing. Blatantly honest? My family had never supported the business. They think I'm crazy. Their catchphrase is, "Why can't you just get a job?’ yet they're always happy to go on the holidays when I have a good month. My husband, in particular, is a real pessimist, so for him to come and work for the factory was just absolute shock and horror.”

Lisa’s mother balances out her own big ideas and wild energy by tackling the more tedious aspects of the business, like wages and administrative tasks. “She's retired and would prefer to be playing golf,” Lisa admits, “but does it out of the love for me.”

Shopify Build A Business Competition

Lisa has the energy and enthusiasm of a labradoodle, leaping joyously from one challenge to the next. For her, the monotony of manufacturing bored her very quickly. She missed the connections to people.

You're covered in stuff all the time and you look like a factory worker. OK, I look a bit factory-ish, but I'm not actually a factory worker at heart."

Her patience with soap making waning, she poked around for a new challenge. “I’ve got this inner shark,” she tells me. That’s when Lisa discovered Shopify’s Build A Business Competition.

“I thought, ‘I'm just going to win this competition and start Honeybunch,’ because I've always had this plan to have an international brand. Even when I was 20, and people asked ‘What are you going to do?’ I’d say that I'm going to have an international shop somewhere, that I'm going to be internationally famous in some way. I don't care. I'm going to do it, because people say that you can't do it, right?”

Lisa launched The Honeybunch Shop, an online store selling her own soaps and cheerfully scented bath products, as part of the competition in late 2014. That’s when she popped up on our radar.

In our conversation, I told her that she had achieved international fame already – at least in Canada. At the time, I was managing Shopify’s social team, and noticed an influx in engagement from one particular merchant. Honeybunch’s Twitter account tirelessly promoted the business and cataloged, minute-to-minute, the ups and downs of her journey. She directly mentioned Shopify and the competition’s mentors multiple times a day. We couldn’t ignore her if we tried.

Her persistence paid off – Daymond John and Nate Holzapfel of Shark Tank fame, who could similarly not ignore her advances, each placed online orders. She flew from New Zealand to Utah to personally deliver the packages (a $25 NZD total value, with free shipping), and boasts that she and Daymond are now Linkedin connections. I’m not surprised – you can’t help but get swept up in her energy.

If Build A Biz was judged on effort or creativity or sleep-sacrifice (A+!), I’m certain she would have crossed  “kite-sailing with Richard Branson” off of her bucket list. It wasn’t, and she didn’t. 

I was in the fetal position for probably two months. But then I told myself, 'Don't be stupid!'

The idea however, was growing teeth. She picked herself up and decided to run with it anyway. Next up was a brick and mortar location in Hong Kong (along with a dedicated ecommerce site), fulfilling her dream of going international. She’d racked up plenty of experience with the Chinese market through her manufacturing and wholesale adventures, and it seemed like a natural first step outside her homeland borders.

People still told Lisa, “No, you can’t do that,” which, I have learned by now, is her fuel. She takes pleasure in rebelling against the haters. She says yes. “My store manager asks me, ‘Are you off?’” she laughs. This question only encourages her.

The culture shock has been a challenge, and she struggled with balancing being respectful of cultural nuances and being herself. “In China, I wouldn’t say ‘Buy my f*cking soap,’ like I would in New Zealand.”

Authenticity won out, and the Hong Kong store has been bumping, but not without the chaos that seems to trail behind Lisa wherever she goes: a flood, staff thefts, a brain hemorrhage causing partial blindness, and run-ins with immigration police.

If something crazy happens, it happens to me.

Despite all of it, the store still stands, and so does Lisa, though she’s spending more time in the air than on the ground these days, keeping things buzzing.

She opened a second China location in Nansha this year, borrowing less than half of the money she needed, and literally building it herself. In fact, when I asked about her favorite business tools, she includes, “a hammer and nails” alongside Facebook Ads and Daymond’s The Power of Broke.

Big Trouble in Nansha, China

Honeybunch Shop crossed our path once again recently when Lisa began hyper-sharing the success of her cheekily-coined campaign, We’ve Got Balls. In the entrepreneur Facebook Group Grow & Sell, she posted this screenshot of her Shopify store sales for the month:


Well, now you have our attention.

When Lisa and I connected, she and her daughter were gearing up for another day in the car. They were mid-road trip, chipping away at delivering more than 45,000 bath bombs, sold as part of the campaign.

There’s a method to the madness, I learn. Earlier this year, Lisa was featured by her bank in a national ad campaign for small business services, a testament to her long-standing relationship with the lender. A few months ago, the bank’s team turned over, and her finances were suddenly brought under scrutiny. The impersonal treatment drove her to take matters in her own hands. She became interested in the concept of crowdfunding, and took a stab at it, adding her own flavor, of course.

She announced on Facebook in March that she was going to pay back her bank overdraft by selling bath bombs – 75,000 of them at $2 a pop – and deliver them in person all over the country. “We don’t want to spend our awesome energy on jumping through hoops for banks,” the post reads, “we want to be self sufficient.”

"Basically, the Facebook post was just a heartfelt rant. I would consider it one of my strengths to be able to honestly relate to people without dressing it up.  I'm not afraid to say, ‘I'm broke’ if I'm broke. But I'm also the person to celebrate anything that's successful. People seem to connect with that, and with me.”

The post reached her existing audience – an engaged bunch who have followed her wild ride from the outset – and she boosted it with a few Facebook Ads at about $5 per day. Her tweet-crusade also resumed, harkening back to her in-it-to-win it push during Build A Business. Some reported her for spam and she was even briefly ejected from the Facebook group. “All worth it,” she tells me, “It just went nuts!”

The campaign took off when she began selling bulk orders to schools and clubs as a fundraising tool. In the end, she sold nearly two thirds of her goal in less than a month and a half, thanks mostly to persistence. Along with her daughter, she’s personally delivering every order, but also continuing to strive towards her goal.

“We’re letting people know that we're going to be here or there, at this time or that, having dinner. ‘If you come within half an hour you can come get a bath bomb’ – things like that. We're just making it up as we go.”

Storytelling and Success

Lisa’s wins have made her a beacon for would-be entrepreneurs. After her recent Grow & Sell post, she received more than 100 personal Facebook messages from people seeking help with their own businesses. They’re asking her, “What business should I start?” She’s incredulous: “Do what you love, of course.” She’s also found success in sharing her story, and advises others to do the same.

"Not everyone has to be a technical whiz, or understand code. If you engage with people, they will want to be part of your business. Just tell your story!"

Her gift for networking and her infectious spirit have brought people together – she’s amassed a global sisterhood of women who share her entrepreneurial vigor.

“We are really strong group, always helping each other, chatting, messaging. I will finally come to America, maybe after all of this bath bomb stuff, and try and get these women in the same place.”

While Honeybunch is well on its way to paying back the banks, Lisa is poised to sell the factory – securing a strong supply agreement with the new owner. She has three offers on the table as of today. I suspect she won’t be content to stop there, and focus solely on her three retail stores – there’s a new scheme brewing, another madcap adventure is penciled in. “Are you hiring?” she asks me, laughing.

Lisa Jolly turned up her nose at every rule in the book (and in fact, she’s now writing her own), feeling her way through marketing and business and international relations with no formal education. And no fear. There are no hard, tactical lessons to be learned from her success. The formula is less math, and more magic.

You don’t have to be anything special – you just have to really want to do it, then do it. Be happy and stop trophy hunting.


Author -- Dayna Winter is a Storyteller at Shopify. She follows more dogs than humans on Instagram and isn't a real redhead.

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The dream team
April 22, 2020

The dream team

Hi there Honeybunches,
What a whirlwind of a year its been!! We've taken on some huge overseas contracts, given the business a complete makeover, and have a fab new team at the frontline.

Firstly, Lisa is the founder of Honeybunch. She is the brains and creative genius behind our brand. If she can dream it, she can make it happen (even when she has no idea what she is doing).  She is a mum to 3, and Nana Bubbles to 2 and has more ideas that you can poke a stick at!
Hayley joined the team last year as our Online Operations Manager. With a background in teaching and theatre, she has been winging it ever since. She is a mum of 2, and her little girl Kenzi has done her fair share of Honeybunch modelling! When she's not organising our online store, she can be found at her local theatre, directing and performing......or in the office, winding up John.
John took the leap and joined the team in January as our Warehouse Manager, taking responsibility for all our international orders, and keeping us girls in line. John is a dad of 4 boys, which is probably where his patience for the girls comes from. A man of hidden talents, in the weekends you can catch him DJ'ing at local bars and clubs!
Together, we make up a dream team. None of us have any clue what we are doing, but so far we are making it work, and learning as we go.
Our Honeybunch Naturals range has taken off in the overseas market, highlighting the popularity and importance of Manuka Honey around the world.
We hope that this find you all safe and well during these tough times, and look forward to bringing the goodness back into your homes as soon as we can!

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Manuka honey ... why?
April 17, 2020

Manuka honey ... why?

We have landed in the overseas market with our Honeybunch Naturals range, and the customers are going crazy for it. Why?? Manuka Honey!

Now more than ever, Manuka Honey is being highlighted for its antiviral properties. It contains Methylglyoxal (MGO), which at certain levels can contain bacterial growth, act as an anti-inflammatory, as well as other enzymes which boost immunity, to help fight off viruses.

But we've heard enough about viruses lately right? So what else does this liquid gold do?

Well, other than a sweet treat, it can be used for minor cuts and burns. Those same antibacterial properties help to keep wounds clean, aid healing, enhance the growth of new tissue, and decrease pain in burns. It can even be used for treating acne and mild skin conditions.

Oral health? You got it. Manuka honey has been shown to attack the bad bacteria in the mouth that cause gingivitis and tooth decay.

Sore Throat? No problem! As well as antibacterial benefits, Manuka Honey coats the throat for a soothing effect. It is even proven to suppress coughs! This is a great aid for those suffering with respitory issues too.

For those suffering with Irritable Bowel Syndrome, Manuka Honey can aid in relieving symptoms with the anti-inflammatory properties it possesses.

Is there anything this super food can't do?

We are super proud of our Manuka Honey infused products, and love seeing them helping people around the world.

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A moment to celebrate the chaos ...
November 04, 2019

A moment to celebrate the chaos ...

I have to say I’m a seasoned entrepreneur... now a Grandmotherpreneur ...if that’s such a thing.. well it is ... a crazy thing! I always said I would wait until I go ‘hard’ (a kiwi saying) to take my beautiful brand to the world ... and surprise surprise ... my oldest daughter Grace blessed us with 2 amazing grandsons.  The shock I had to say was real ‘I’m too young to be a grandma’ ... but the rest is history and I am so proud of my daughter being a wonderful Mother and myself and the hubby just love the boys to bits ... especially now we can give them back!  The boys call me Nana bubbles ... originally because we would have bubble blowing contests and fire water pistols out of the car as we drive ... now I think because they think I may be slightly nutty! 

Monday morning and a wee reflection back on this last week, but how can I not smile when I open the photo folder file from the Christmas photoshoot last week... all mixed in with our first shipment of honeybunch pure products landing on Hawaii, with myself making some of the artisan range whilst our lovely chief Mum Misty takes a well earned family break and me trying to contain my excitement.  

This photo sums up my life at the moment, but I wouldn’t have it any other way. I’m not a corporate peep just a crazy granny I guess, a Mum and still consider myself a hot mess, so roll on Christmas and I can’t wait to show that our not so perfect chaos is actually naturally the coolest brand yet. 
Thanks a bunch honeybunch!

Thanks for 🐝lieving in is!

Lisa x 

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Off to Portland
October 16, 2019

Off to Portland

It’s has been an absolutely exciting year full of ups and downs and it’s taken me some time to realise how special my Honeybunch brand is.

Some people may call it luck, but I would call it a wealth of experience from myself being a Mother, of three children, now young successful adults, but at the time ... 3 under 3! Ironically I had self proclaimed that I wouldn’t have children and I would focus on my career before my babies turned up, and I wouldn’t have it any other way.

I’m now blessed with 2 grandchildren, and it’s my mission to show them that anything is possible.

I want to show them that the world is big and fabulous and if you have something amazing to offer then you should go get it... and here I am, on a plane, heading to Portland from New Zealand to present Honeybunch Pure Naturals to another amazing business with the help of my new found support team.

I have my bags packed with Honeybunch New Zealand goodness and I’m buzzing with excitement to show and tell the range.

I believe in this range whole heartedly, it’s special, incorporating Mother’s who make up our ARTisan team, the most amazing manufacturer in New Zealand, who happens to be married to a famous kiwi, and my lovely small crew who are so excited to see something fly.

An awesomely talented photographer who also is a Mum working from her home and doing amazing things and of course a bunch of children and babies who keep it real.

For me, Lisa, knowing I can create, design and deliver the best and the most transparently beautiful natural products to the world is so exciting.... I can’t wait to test our innovation with new products never seen on the market yet and I’m so very happy that I can bring Honeybunch to your family.

Thanks a bunch Honeybunch for giving our 🐝eautiful brand a chance.

❤️🐝 Lisa x



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